Personal spec project. Ponderooza is not a real festival, and this work is not affiliated with, endorsed by, or commissioned by any artist, label, or organisation named on the poster.
At a Glance
Client
- Personal spec project
Sector
- Music festival branding
Year
- May 2022
Scope
- Identity, illustration, poster, apparel, merchandise, wayfinding
The problem
The Problem
A new cross-genre festival in the BC interior, launching against established events. It needed to look like it belonged in the landscape rather than a generic festival brand dropped into it.
The approach
I used animals to stand in for festival goers, which gave the brand a cast instead of a logo. The whole thing sits against wildfire imagery, because the festival concept tied to wildfire awareness in the region.
The system
What the Brand Is Made Of
In application
Out in the World
Embroidered cap
Longsleeve
Tee
Backpack
Wristband and pass system
Flip flops
Programme brochure
Stickers
Crowd prop
Site signage
Result
What Happened Next
{{TODO: Ponderooza result. What shipped, what it ran across, and whether it is still in use.}}
Need a launch cut or a sound to go with it? That gets built here too. The sound