Personal spec project. Ponderooza is not a real festival, and this work is not affiliated with, endorsed by, or commissioned by any artist, label, or organisation named on the poster.
At a glance
Client
- Personal spec project
Sector
- Music festival branding
Year
- 2021
Scope
- Identity, illustration, poster, apparel, merchandise, wayfinding
The problem
The problem
A new cross-genre festival in the BC interior, launching against established events. It needed to look like it belonged in the landscape rather than a generic festival brand dropped into it.
The approach
I used animals to stand in for festival goers, which gave the brand a cast instead of a logo. The whole thing sits against wildfire imagery, because the festival concept tied to wildfire awareness in the region.
The system
What the brand is made of
In application
Out in the world
